Nwar Music

Nwar, it’s much more than just a roster of artists. It’s an explosion of talents, a celebration of cultural diversity, a genuine musical movement! Created by Bastien Bacha (Talowa Productions) and Leila Chaibeddra (ex-Tartine Production), Nwar was born from a shared passion: to offer a decolonized space of expression for artists from diverse cultures, those who bring the stages of Africa, the Middle East, and their respective diasporas to life.

Nwar, what does it mean ? Well, it means “To Bloom” or “To Shine”... a nod to the song by Cheikha Rimiti, this legendary pioneer of raï music from times past, whom we cherish so much. This polysemous name resonates like a promise - the promise of artistic growth and the light these talents bring. It’s an invitation to explore the very essence of this roster of artists, where growth and radiance come together to reveal each artist’s originality. Nwar, it’s a commitment to support talents, help them flourish, and highlight the richness of their artistic expressions. 

Get ready for an unforgettable sonic journey! At Nwar, we blend genres and break the rules. From creole urban pop of Maya Kamaty to the afro-urban bassa jazz of Blick Bassy, passing by the mixed egyptian rhythms from Zerzura, the palestinian-infused pop of Bashar Murad and the psychedelic gnawa rock of Bab L’Buz, our artists will take you on a journey through unique musical landscapes. Each talent is carefully selected for their authenticity, commitment and boldness. 

Our mission ? To showcase authentic artists, highlight their native languages, celebrate their cultures and support them in their rise. Nwar is a family united by strong values: open-mindedness, kindness, trust and cultural fusion. We believe in the uniqueness of each artist, we build lasting connections and we stand against exoticization. 

Follow our news and events to stay tuned to the Nwar energy. Contact us for any booking or collaboration inquiries. Together, let's make the music scene of tomorrow vibrate!